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Meat & Potatoes Podcast

Jun 13, 2023

In this episode of Meat & Potatoes, Garrett Clark meets with Founder of Cinch, Justin Rae. In their discussion, they delve into the world of target marketing and share innovative marketing strategies that can help any mid-market company compete with major corporations.

Based out of Draper, Utah, Cinch is revolutionizing the way mid-market companies connect with their customers. Through its cutting-edge technology, Cinch seamlessly integrates with a business's point-of-sale (POS) system, allowing for effortless transaction tracking and personalized communication.

Outline of the conversation:
0:00 Compliments on the name, Cinch
1:40 Founding story to use case
4:30 Making data manageable
7:00 Building purchasing profiles
10:15 Customers utilizing the software
14:00 Easy to use
17:15 Strong verticals
20:00 Strength through competition
22:45 Lessons learned
27:00 Fundraising
29:30 Where to spend money
30:45 Future plans, closing remarks
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