Jun 13, 2023
In this episode of Meat & Potatoes, Garrett Clark meets with Founder of Cinch, Justin Rae. In their discussion, they delve into the world of target marketing and share innovative marketing strategies that can help any mid-market company compete with major corporations.
Based out of Draper, Utah, Cinch is revolutionizing the way mid-market companies connect with their customers. Through its cutting-edge technology, Cinch seamlessly integrates with a business's point-of-sale (POS) system, allowing for effortless transaction tracking and personalized communication.
Outline of the conversation:0:00 Compliments on
the name, Cinch
1:40 Founding story to
use case
4:30 Making data
manageable
7:00 Building
purchasing profiles
10:15 Customers
utilizing the software
14:00 Easy to
use
17:15 Strong
verticals
20:00 Strength through
competition
22:45 Lessons
learned
27:00
Fundraising
29:30 Where to spend
money
30:45 Future plans,
closing remarks
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