Dec 1, 2022
KT Tape CEO, Jessica Klodnicki, discusses the power of rebranding and why every company should rebrand to find its purpose, values, and goals. Klodnicki shares her story working at Bell, Skullcandy, and KT Tape. She also shares how rebranding KT Tape will affect the company in the future.
Outline of the show:
0:00 What is KT
2:25 Founding story
5:00 For young and old
7:00 Bell helmets
9:50 Skull candy
12:00 Simon Sinek, Start With Why
21:00 Retail road show
24:00 Omni channel business
26:00 Most common injury
28:00 Product development
29:50 Whats it like to be the CEO
32:05 Being a board member
37:00 Closing remarks
Social:
Twitter - https://twitter.com/siliconslopes
Instagram - https://www.instagram.com/siliconslopes/
LinkedIn - https://www.linkedin.com/company/silicon-slopes/
Show links:
https://www.linkedin.com/in/jessicaklodnicki/
Apple Podcasts - https://podcasts.apple.com/us/podcast/meat-potatoes-podcast/id1262148655
Spotify Podcasts - https://open.spotify.com/show/4T9PSMVqgQNf7lCF3NdDgS?si=e0c6a92bc89e4fe7